The inspiration for Casa Neapolitana stems from the origins of pizza in Naples, Italy. There is now even a registry of authenticity of pizza at a governmental level. It is the serious dedication to true love and devotion that they have that inspired my design. I wanted to take the energy of that passion for pizza and bring it forward in my art in a meaningful way.
Once the logo has been designed I created several versions to test its marketability and versatility. Of the many versions one was chosen to move forward in the practical tests.
Use of mockups allows an artist and business to better understand the way a product looks to the eye and can divine opinions in all who see them, for this project I tried to exemplify the color.